For Immediate Release
Kearny, NJ April 16, 2018: Wonder Curl’s founder, Scarlett Rocourt, was named one of the honorees at this year’s Pair Up with the Pirates: Business Resource & Awards Reception hosted by Seton Hall University’s Market Research Center. Each year, the Market Research Center hosts this annual award reception to recognize former business partners for their outstanding involvement in University/Business Partnership Projects.
Wonder Curl, a pioneer in the natural hair industry, worked with Seton Hall’s Market Research Center to garner insights into women’s buying behavior to better communicate their messaging to their key target audience. Scarlett worked closely with a team of students throughout the entire process to come up with the business problem that needed to be resolved. The project included a focus group, online survey and Wonder Curl was given a presentation that detailed the team’s findings.
“Following the heels of March’s Women History Month, as a female-owned business, it is an honor to be chosen as one of the business partners who will be recognized this week at the Awards Reception. I thoroughly enjoyed working with the Market Research Center on our project. Wonder Curl is at the growth stage where being able to meet your customers and messaging them accurately is very crucial. The team of students were able to give me measurable data that I can implement immediately into my marketing campaigns.” Said Scarlett Rocourt.
Wonder Curl is an artisanal indie beauty brand for curly hair, whose products are revolutionizing the curly hair industry as never before by making styling a no-guess process. After using a Wonder Curl product, curls retain their wet look after drying, and there is no need to rewet or refresh curls again the next day. Wonder Curl looks great on all textures, from curly and coily to kinky.
Wonder Curl’s mission is to strive to make the world a better place by giving our customers great hair days, every day! We empower anyone with curly hair to wear their hair in its natural state with confidence.
The mission of the Market Research Center at Seton Hall University is to provide high-quality market research services for both the university and business communities. Students, faculty and business owners partner together to address business challenges via market research while uncovering customer insights and developing actionable recommendations.
Pair Up with the Pirates is held each spring with former and prospective business partners, alumni, current students, faculty, and the extended community. You can learn more and RSVP here.